Advertising & Breweriana

Signs: What to Record

Porcelain enamel, tin, painted, neon and light-up signs, including advertising thermometers and clocks.

The Data Sheet for Signs

The 27 fields worth recording for signs, grouped as in the ordicio app. Fields marked with a broader category come from it; the others are specific to signs.

Identification

Brand advertised Text Advertising & breweriana
Brand or product the piece advertises, e.g. Coca-Cola, Michelin, Guinness, Persil.
Company Text Advertising & breweriana
Company behind the brand or the piece, with its town if known, e.g. Brauerei Beck & Co., Bremen.
Maker Text Advertising & breweriana
Person, workshop or firm that made the object; write 'attributed to' or 'workshop of' when not certain.
Date / period Text Advertising & breweriana
When the object was made, as precise as known, e.g. 1876, c. 1890, 1920s, 2nd century AD.
Country Text Advertising & breweriana
Country of origin or issue, by its usual English name (historic states as named at the time, e.g. Kingdom of Bavaria).
Reference link Link Advertising & breweriana
Web page about this object or its reference entry (catalogue, database, sale).
Sign material Choice, or your own
What the sign is made of.
  • Porcelain enamel
  • Lithographed tin
  • Embossed tin
  • Painted metal
  • Neon
  • Light-up (plastic or glass)
  • Reverse-painted glass
  • Wood
  • Cardboard / paper
Sides Choice
Whether the sign is printed on one or both sides (flange and hanging signs are double-sided).
  • Single-sided
  • Double-sided

Physical

Height (cm) Number Advertising & breweriana
Height, measured upright as the object is meant to stand or hang.
Width (cm) Number Advertising & breweriana
Width, measured from the front.
Depth (cm) Number Advertising & breweriana
Depth, measured from front to back.
Materials Text Advertising & breweriana
Materials the object is made of, main material first.

Condition

Grade (C scale) Choice Advertising & breweriana
Condition on the 10-point C scale of advertising auctions; note half grades such as C8.5 in the condition notes.
  • C10 Mint
  • C9 Near mint
  • C8 Excellent
  • C7 Fine
  • C6 Very good
  • C5 Good
  • C4 Fair
  • C3 Poor
  • C2 Very poor
  • C1 Junk
Originality Choice Advertising & breweriana
Whether the piece is original to its time; reproductions and fantasy pieces are common for popular brands.
  • Original
  • Original, restored
  • Later reissue by the company
  • Reproduction
  • Fantasy piece (no original exists)
  • Unknown
Condition notes Text Advertising & breweriana
Faults, wear and damage in detail.
Restoration & repairs Text Advertising & breweriana
Restorations, repairs, replaced parts and cleaning, with who did them and when if known.

Acquisition

How and when the object came into the collection.

Acquisition date Date Advertising & breweriana
Date the object came into the collection.
Acquisition method Choice, or your own Advertising & breweriana
How the object came into the collection.
  • Purchase
  • Auction
  • Gift
  • Inheritance
  • Exchange / trade
  • Self-collected / found
  • Commission
Acquired from Text Advertising & breweriana
Seller, auction house (with sale and lot number), donor or place where it was found.
Purchase price Amount Advertising & breweriana
Price paid including fees and premiums.
Provenance Text Advertising & breweriana
Earlier owners and the object's history, oldest first, with sources (labels, invoices, sale catalogues).

Value

Estimated and insured value.

Estimated value Amount Advertising & breweriana
Current market value as estimated.
Valuation date Date Advertising & breweriana
Date of the current value estimate.
Valuation basis Choice Advertising & breweriana
What the estimated value is based on.
  • Own estimate
  • Recent sales / auction results
  • Dealer offer
  • Catalogue value
  • Professional appraisal
  • Insurance valuation
Insured value Amount Advertising & breweriana
Sum the object is insured for.

Collection record

Your own inventory data.

Inventory number Text Advertising & breweriana
Your own number or label for the object, e.g. C-0042, as written on its label or album page.
Storage location Text Advertising & breweriana
Where the object is kept, e.g. room, cabinet, drawer, album and page, box.

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Updated October 24, 2026