Advertising & Breweriana

Promotional Items: What to Record

Giveaways and premiums - figures and mascots, pin-back buttons, key rings, pens, ashtrays and other branded objects.

The Data Sheet for Promotional Items

The 26 fields worth recording for promotional items, grouped as in the ordicio app. Fields marked with a broader category come from it; the others are specific to promotional items.

Identification

Brand advertised Text Advertising & breweriana: Brand or product the piece advertises, e.g. Coca-Cola, Michelin, Guinness, Persil.
Company Text Advertising & breweriana: Company behind the brand or the piece, with its town if known, e.g. Brauerei Beck & Co., Bremen.
Maker Text Advertising & breweriana: Person, workshop or firm that made the object; write 'attributed to' or 'workshop of' when not certain.
Date / period Text Advertising & breweriana: When the object was made, as precise as known, e.g. 1876, c. 1890, 1920s, 2nd century AD.
Country Text Advertising & breweriana: Country of origin or issue, by its usual English name (historic states as named at the time, e.g. Kingdom of Bavaria).
Reference link Link Advertising & breweriana: Web page about this object or its reference entry (catalogue, database, sale).
Promotional item type Choice, or your own: Kind of promotional item or giveaway.
Figure / mascot
Pin-back button / badge
Premium toy
Key ring
Pen / pencil
Ashtray
Pocket mirror
Calendar
Textile (cap, shirt, towel)

Physical

Height (cm) Number Advertising & breweriana: Height, measured upright as the object is meant to stand or hang.
Width (cm) Number Advertising & breweriana: Width, measured from the front.
Depth (cm) Number Advertising & breweriana: Depth, measured from front to back.
Materials Text Advertising & breweriana: Materials the object is made of, main material first.

Condition

Grade (C scale) Choice Advertising & breweriana: Condition on the 10-point C scale of advertising auctions; note half grades such as C8.5 in the condition notes.
C10 Mint
C9 Near mint
C8 Excellent
C7 Fine
C6 Very good
C5 Good
C4 Fair
C3 Poor
C2 Very poor
C1 Junk
Originality Choice Advertising & breweriana: Whether the piece is original to its time; reproductions and fantasy pieces are common for popular brands.
Original
Original, restored
Later reissue by the company
Reproduction
Fantasy piece (no original exists)
Unknown
Condition notes Text Advertising & breweriana: Faults, wear and damage in detail.
Restoration & repairs Text Advertising & breweriana: Restorations, repairs, replaced parts and cleaning, with who did them and when if known.

Acquisition

How and when the object came into the collection.

Acquisition date Date Advertising & breweriana: Date the object came into the collection.
Acquisition method Choice, or your own Advertising & breweriana: How the object came into the collection.
Purchase
Auction
Gift
Inheritance
Exchange / trade
Self-collected / found
Commission
Acquired from Text Advertising & breweriana: Seller, auction house (with sale and lot number), donor or place where it was found.
Purchase price Amount Advertising & breweriana: Price paid including fees and premiums.
Provenance Text Advertising & breweriana: Earlier owners and the object's history, oldest first, with sources (labels, invoices, sale catalogues).

Value

Estimated and insured value.

Estimated value Amount Advertising & breweriana: Current market value as estimated.
Valuation date Date Advertising & breweriana: Date of the current value estimate.
Valuation basis Choice Advertising & breweriana: What the estimated value is based on.
Own estimate
Recent sales / auction results
Dealer offer
Catalogue value
Professional appraisal
Insurance valuation
Insured value Amount Advertising & breweriana: Sum the object is insured for.

Collection record

Your own inventory data.

Inventory number Text Advertising & breweriana: Your own number or label for the object, e.g. C-0042, as written on its label or album page.
Storage location Text Advertising & breweriana: Where the object is kept, e.g. room, cabinet, drawer, album and page, box.